>> Course Descriptions

Term Subject Catalog # Title Credits / Units
Summer 2020 MKT 226 Introduction to Consumer Behavior 4 cr.
Class Session Time Syllabus
1 5-week summer Mon - Fri MKT-226-5

Description

This course explores the roots of consumer behavior from a managerial perspective, drawing on the disciplines of psychology, sociology, and anthropology. It provides insights into the motivation, influences, and processes of consumption behavior. It also examines relevant behavioral science theories/frameworks and their usefulness in formulating and evaluating marketing strategies. Topics include perception, learning, communication, cognition, memory, motivation, and attitudes of consumers.

Prerequisite(s)

None.